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With my redesign, I aimed to bring in a more structured and up-to-date design look & feel. I did this by updating the fonts and putting more emphasis on beautiful and inspiring imagery.
The navigation is clear and understandable with an end goal of converting online views to bookings.
This is a mid-high level hotel, so I felt that the aesthetic should be slick and ‘designery’ but not cold. I also brought in some organic and natural elements to mirror the natural and environmental side of this retreat. These I achieved by incorporating some more graphic elements as well as using map contour lines to add some texture.
Overall I want to ensure that the website captures the retreat and what it stands for. A beautiful and serene place that allows you to escape from the city, relax and decompress in the natural beauty of the Overberg.