For my self promotional motion graphics animation, I wanted to make sure that my personality came through in the movement, colour and characters.
My colour palette is very soft and feminine and I chose more pastel tones as I think they reflect my nature and overall design style.
I also wanted to use more vector based illustration skills throughout my animation to show my range of illustration skills.
The typography I chose is a bit more serious and sophisticated but I added in a playful touch where necessary to show my more exuberant and quirky side.
I love to use textures and hand drawn organic patterns so I have added these in some of my scene
backgrounds just to give some more movement and depth.
Overall, I wanted my motion graphics project to be fun, quirky, energetic and upbeat as well as to showcase my wide range of skills and diverse design style.